London Fashion Week - Day 2 - 20/02/10

The sun was shining, the public were dressed to impress and the paparazzi were leering… just another day at LFW.

Our day started with the LFW exhibition. Many ranges were displayed, from accessories to NEWGEN, to Estethica, with every stand being completely unique.
Most of the Jewellery was themed, and the tarnished texture seemed to be the most popular. The ranges of clothing displayed a variety of fabric textures and shapes. The ‘worn look’ seemed to be repeated among the brands.

Favourite brands of the day …

KRON by KRON

Eye catching and avant-garde, KRON by KRON are the future of footwear. Designed by Hugrun Arnadottir and Magni Porsteinsson, form Iceland, these pieces of art are super feminine whilst displaying a bold range of colours, they also draw together quirky materials. They would brighten up and personalise any outfit.
http://kronbykronkron.com/

Images courtesy of www.kronbykronkron.com/

Sia Dimitriadi

Every girls dream. The ruffles, layers, hem lines and pastel colours are enough to make any girl feel and look like a fairy-tail princess. This self taught designer displays romance through her designs. The pieces seem irresistible…

Image courtesy of www.zelfist.com

Bjørg

The perfect gift for a special occasion, Bjørg jewellery reflects passion and emotion. The range has an everyday use whilst being unique and edgy.
www.bjorgjewellery.com

Image courtesy of http://www.bjorgjewellery.com/2009/

Image courtesy of http://www.bjorgjewellery.com/2009/

After exploring the exhibition, Lizzie and I headed to the Bell Sauvage show. Not quite knowing what to expect, we took our seats in anticipation.
Virginia Ferreira and Christian Neuman are the designers behind the contemporary womanswear label, and are known for their striking digital prints and imaginative silhouettes.

The collection demonstrated elongated post-human silhouettes which highlight bold graphic prints, all of which, H.R Giger is the inspiration.

Then onto the highlight of the day, the star studded PPQ show. After mingling and taking in the atmosphere, we were taken to our seats to view what was dramatic display of ‘Fantasia’.
The collection bought together by Amy Molyneaux and Percy Parker, consisted of boned bodies, volume, and body conscious shapes. Opulent velvet, moray taffetas and silken crepe were all used to define the theme.
With a front row of celebs such as Peaches Geldof, Pixie Lott, Marina of Marina and the Diamonds, the Saturdays, George Lamb and the Skins cast, PPQ’s collection yet again, has given us exciting things to look forward to.

NEWGEN exhibition at LFW - by Francesca Roberts

Newgen sponsored by Topshop, established in 1993, is one of the world's most internationally recognised talent indentification schemes.

Here are some of the collections that really stood out

Holly Fulton

Within her work, bold, hand-drawn graphic prints combine with signature embellishment in perspex, Swarovski crystal, exotic skins and metal, to create the feel of one giant collaged form of jewellery, adorned with statement necklaces and accessories to complete the look.

Fannie Schiavoni

Renowned for her original signature chain accessories, Fannie's focus is on durable, hard wearing materials and distinctive designs. She works with muted colours to keep focus on shape and design.

Peter Pilotto

Peter Pilotto's vision of womenswear embraces both new and classic perspectives on elegance. Otherworldly prints combine with soft sculptural shapes to form the handwriting of the design duo.

By Francesca Roberts

London Fashion Week - Day 1 - 19/02/10 - by Francesca Roberts

I was really lucky to attend London fashion week as the stylist for 3rd Floor Publication. I had a fantastic day and met so many wonderful people. I would love to thank all the members of the British Fashion Council who were so welcoming.

Paul Costelloe's A/W 2010 show was the first to touch down on the London runway this morning, with a collection dominated by dark and Gothic imagery, and a touch of super-heroine chic. Costelloe has presented the opening show for the past five seasons, with collections that often set the tone for the week's eventsIt was beyond amazing!! The collection was infused with the 19th century period dark western overtones with a contemporary twist. The collection had elements of nostalgic futuristic fashion. The Paul Costelloe A/W 2010 collection saw Long, lean and mean cigarette trousers teamed with structure- heavy jackets are reminiscent of envisioned future fashion, typified by metallic tones with leather detailing and architectural elegance.

Here is some of the first day fashion pack...

This girl is one to watch with her own fashion line called BOLSHIE! created by 17 year old Rhiannon Jones.

http://bolshie.yolasite.com/

http://newgateknocker.blogspot.com/

By Francesca Roberts

Making Progress

Most projects always start off slowly, and our case was no exception. However, things are really starting to pick up the pace now. We are cracking on with planning shoots, researching articles and setting up interviews. Things are really looking positive.
We meet regularly as a team, and have acknowledged the best way to communicate our ideas are with the use of presentations, brainstorms, mood boards and displaying cut outs of inspiration.

I know where im getting my magazines from....

Whilst carrying out some market research I was overjoyed to come across magMA.
Since the closing down of Borders stores, I’ve been in a dilemma of where to get my dose of high-end fashion magazines…. But now, thanks to magMA, my troubles are over.
magMA (8 Earlham Street, Covent Garden) offers an array of creative books and magazines, including all the best high-end fashion publications, from NYLON to Twin to Paradis.
As well as being incredibly organised, the two staff members were eager to help with a welcoming smile… perfect.
Check it out…. http://www.magmabooks.com/

About 3rd Floor

issue 1 / issue 2

3rd Floor is the collective brainchild of six young, creative fashion enthusiasts’.
Established in 2008, the annual publication seeks to inspire readers through in-depth interviews with innovative people, directional fashion editorials with creative mixes of styling and photography, and features that challenge readers to contemplate the world around them. 3rd Floor is currently available in R.D. Franks (www.rdfranks.co.uk/) with the launch of the third edition set for May 2010.

by Lizzie Crees